We were tasked with creating the brand identity from the ground up for an emerging product. Created by University of Richmond students, TwinTail Brews is a cold brew tea packed with a boost of caffeine. It's a better-for-you alternative that redefines the caffeine experience through Suntheanine®, providing a source of balanced, sustained, and controlled energy.
I designed the original can label and foundational branding elements. Along with my team, we developed a cohesive design system across the board of TwinTail Brews.
The product has been featured in several press publications, including the Richmond Times Dispatch, Richmond Biz Sense, and UR Now.
Nica Mendoza: project manager
Meaghan McFarland: branding expansion
Jamie Ikley: 3D rendering
Martin Rees: copywriting